Who ASON is
Since 2001, ASON has been a trusted partner in soft goods manufacturing, creating high-quality bags for a diverse range of brands—from simple drawstrings to advanced ultrasonic-bonded coolers.
We've been on a mission to redefine soft goods manufacturing, evolving into a global supplier with production facilities in China and Cambodia and design studios across four continents.
Since 2001, ASON has been a trusted partner in soft goods manufacturing, creating high-quality bags for a diverse range of brands—from simple drawstrings to advanced ultrasonic-bonded coolers.
We've been on a mission to redefine soft goods manufacturing, evolving into a global supplier with production facilities in China and Cambodia and design studios across four continents.
Since 2001, ASON has been a trusted partner in soft goods manufacturing, creating high-quality bags for a diverse range of brands—from simple drawstrings to advanced ultrasonic-bonded coolers.
We've been on a mission to redefine soft goods manufacturing, evolving into a global supplier with production facilities in China and Cambodia and design studios across four continents.
How we do it
CONCEPT, Design & INNOVATION
DESIGN INNOVATION - We push boundaries to develop novel soft goods solutions that redefine market expectations.
TREND-LED DESIGNS - Leveraging trend analytics, we guide colour & material selections aligning with consumer demands.
IN-HOUSE DESIGN TEAM - Our dedicated design experts bring your soft goods visions to life with precision and creativity.
IN-HOUSE DESIGN RESOURCES - Access our extensive database of ASON designs, fully customisable to fit your brand's needs.
MADE-TO-ORDER DESIGNS - We deliver custom soft goods solutions, precisely tailored to your brand's specifications.
Built for performance
ENGINEERING & MANUFACTURING
SEMI-AUTOMATED PRODUCTION LINES - We utilise advanced, semi-automated lines to ensure precision, efficiency, and consistent quality.
IN-HOUSE ENGINEERS - Our in-house engineers apply DFM principles to optimise every production stage for superior quality and manufacturability.
RAPID PROTOTYPING & SAMPLING - Our agile prototyping and quick, iterative sampling dramatically reduce your time to market.
STREAMLINED SUPPLY CHAINS - Our lean, integrated supply chain (from sourcing to delivery) ensures reliability, speed, and cost-effectiveness.
WHO WE WORK WITH
TRUST IS PROVEN BY PERFORMANCE
We meet the stringent requirements of industry leaders because our commitment to quality extends beyond the factory floor. This high standard is upheld by our globally audited facilities, powered by our dedicated, service-driven teams, and ensured by our rigorous product delivery protocols.
Hairdryer storage bags
Airwrap storage
Velvet mats
Insulated welded seam cooler bags
Insulated light-weight delivery bags
Bike frame bags
Backpacks
Crossbodies
Gym duffels
Sports duffel bags
Tool bags
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 414 454" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 194 0 L 194 26.785 L 148.344 26.264 L 148.344 73.134 L 180.617 73.655 L 180.617 100.44 L 148.344 100.44 L 148.344 164.044 C 148.247 163.953 148.152 163.864 148.344 164.048 L 129.77 183.332 C 119.188 173.088 105.036 167.372 90.314 167.395 C 58.91 167.395 33.449 192.88 33.449 224.308 C 33.449 255.741 58.905 281.226 90.309 281.226 C 112.034 281.226 130.929 269.029 140.501 251.093 L 93.653 251.093 L 93.653 224.308 L 173.939 224.308 C 173.94 229.654 173.432 234.989 172.42 240.239 C 164.98 278.845 131.064 308 90.309 308 C 44.126 308 6.694 270.528 6.694 224.302 C 6.694 196.921 19.83 172.613 40.138 157.342 L 40.138 26.785 L 0 26.785 Z M 148.344 164.044 C 148.442 164.137 148.541 164.232 148.344 164.048 Z M 66.903 143.936 C 74.51 141.725 82.393 140.607 90.314 140.615 C 100.927 140.615 111.078 142.593 120.419 146.204 L 120.419 26.785 L 66.898 26.785 L 66.898 143.936 Z" fill="rgb(0, 0, 0)" height="308px" id="GLtpNglpX" transform="translate(110 73)" width="194px"/></svg>)
Fashion backpacks
Fashion crossbodies
Belt bags
Mussette bags
Gym bags
BEYOND COMPLIANCE
exceeding the minimum benchmarks
Exceeding the tests that our facilities regularly undergo rigorous evaluations conducted by global audit entities to ensure compliance with established standards.
Hairdryer storage bags
Airwrap storage
Velvet mats
Insulated welded seam cooler bags
Insulated light-weight delivery bags
Bike frame bags
Backpacks
Crossbodies
Gym duffels
Sports duffel bags
Tool bags
Fashion backpacks
Fashion crossbodies
Belt bags
Mussette bags
Gym bags
BEYOND COMPLIANCE
exceeding the
minimum benchmarks
Exceeding the tests that our facilities regularly undergo rigorous evaluations conducted by global audit entities to ensure compliance with established standards.
Hairdryer storage bags
Airwrap storage
Velvet mats
Insulated welded seam cooler bags
Insulated light-weight delivery bags
Bike frame bags
Backpacks
Crossbodies
Gym duffels
Sports duffel bags
Tool bags
Fashion backpacks
Fashion crossbodies
Belt bags
Mussette bags
Gym bags
Where we work
Factory Locations
We have a long history of over 25 years of manufacturing excellence in China, and we’re taking the next step by expanding into Southeast Asia. This expansion is all about creating more resilient trade routes and taking advantage of more favourable tariffs. Our head office and main production facility remain in Xiamen, China, but we’re thrilled to have recently opened a new production facility in Phnom Penh, Cambodia, to support our continued growth.
Tradeshows 2025
Meet us in person
We believe the best partnerships start with a great conversation. That's why our entire team—from the owner to our designers and sales reps—is at tradeshows around the globe. Come on by, and we'll gladly talk through any bag idea you have in mind. We can't wait to meet you!
Munich
ISPO MUNICH 2025
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 2
We're heading to the Canton Fair! As a trusted partner for global sourcing, we are excited to be an exhibitor at this monumental event in Guangzhou.
Guangzhou, China
Canton Fair, Phase 3
The Canton Fair's final phase is where the soft goods industry comes to life, and we are thrilled to be part of it. We look forward to meeting you in person during Phase 3, from October 31 to November 4, to showcase our newest collection of travel, sports, outdoor, and fashion bags.
Munich
ISPO MUNICH 2025
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 2
We're heading to the Canton Fair! As a trusted partner for global sourcing, we are excited to be an exhibitor at this monumental event in Guangzhou.
Guangzhou, China
Canton Fair, Phase 3
The Canton Fair's final phase is where the soft goods industry comes to life, and we are thrilled to be part of it. We look forward to meeting you in person during Phase 3, from October 31 to November 4, to showcase our newest collection of travel, sports, outdoor, and fashion bags.
Munich
ISPO MUNICH 2025
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 2
We're heading to the Canton Fair! As a trusted partner for global sourcing, we are excited to be an exhibitor at this monumental event in Guangzhou.
Guangzhou, China
Canton Fair, Phase 3
The Canton Fair's final phase is where the soft goods industry comes to life, and we are thrilled to be part of it. We look forward to meeting you in person during Phase 3, from October 31 to November 4, to showcase our newest collection of travel, sports, outdoor, and fashion bags.
Munich
ISPO MUNICH 2025
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 2
We're heading to the Canton Fair! As a trusted partner for global sourcing, we are excited to be an exhibitor at this monumental event in Guangzhou.
Guangzhou, China
Canton Fair, Phase 3
The Canton Fair's final phase is where the soft goods industry comes to life, and we are thrilled to be part of it. We look forward to meeting you in person during Phase 3, from October 31 to November 4, to showcase our newest collection of travel, sports, outdoor, and fashion bags.
Munich
ISPO MUNICH 2025
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 2
We're heading to the Canton Fair! As a trusted partner for global sourcing, we are excited to be an exhibitor at this monumental event in Guangzhou.
Guangzhou, China
Canton Fair, Phase 3
The Canton Fair's final phase is where the soft goods industry comes to life, and we are thrilled to be part of it. We look forward to meeting you in person during Phase 3, from October 31 to November 4, to showcase our newest collection of travel, sports, outdoor, and fashion bags.
Munich
ISPO MUNICH 2025
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 2
We're heading to the Canton Fair! As a trusted partner for global sourcing, we are excited to be an exhibitor at this monumental event in Guangzhou.
Guangzhou, China
Canton Fair, Phase 3
The Canton Fair's final phase is where the soft goods industry comes to life, and we are thrilled to be part of it. We look forward to meeting you in person during Phase 3, from October 31 to November 4, to showcase our newest collection of travel, sports, outdoor, and fashion bags.
Munich
ISPO MUNICH 2025
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 2
We're heading to the Canton Fair! As a trusted partner for global sourcing, we are excited to be an exhibitor at this monumental event in Guangzhou.
Guangzhou, China
Canton Fair, Phase 3
The Canton Fair's final phase is where the soft goods industry comes to life, and we are thrilled to be part of it. We look forward to meeting you in person during Phase 3, from October 31 to November 4, to showcase our newest collection of travel, sports, outdoor, and fashion bags.
Munich
ISPO MUNICH 2025
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 2
We're heading to the Canton Fair! As a trusted partner for global sourcing, we are excited to be an exhibitor at this monumental event in Guangzhou.
Guangzhou, China
Canton Fair, Phase 3
The Canton Fair's final phase is where the soft goods industry comes to life, and we are thrilled to be part of it. We look forward to meeting you in person during Phase 3, from October 31 to November 4, to showcase our newest collection of travel, sports, outdoor, and fashion bags.
Tradeshows
ISPO MUNICH 2025
Full time
(
Munich
)
View Show
View role
ISPO MUNICH 2025
ISPO MUNICH 2025
(
New York, NY, US
)
View Show
View role
ISPO MUNICH 2025
(
Munich
)
Canton Fair, Phase 2
Full time
(
Guangzhou, China
)
View Show
View role
Canton Fair, Phase 2
Canton Fair, Phase 2
(
New York, NY, US
)
View Show
View role
Canton Fair, Phase 2
(
Guangzhou, China
)
Canton Fair, Phase 3
Full time
(
Guangzhou, China
)
View Show
View role
Canton Fair, Phase 3
Canton Fair, Phase 3
(
New York, NY, US
)
View Show
View role
Canton Fair, Phase 3
(
Guangzhou, China
)
How we think
Insights
How we think
Insights
How we think
Insights
Approach
Compilation Trend Colour References 2026/27
Compilation Trend Colour References 2026/27
Explore ASON’s 2026/27 colour direction, distilled from leading WGSN and Pantone forecasts into a focused, bag-first palette. This report turns global fashion and performance trends into clear Pantone TCX references to guide future range planning.
Explore ASON’s 2026/27 colour direction, distilled from leading WGSN and Pantone forecasts into a focused, bag-first palette. This report turns global fashion and performance trends into clear Pantone TCX references to guide future range planning.
2025 Current Trends in Insulated Delivery Bags
2025 Current Trends in Insulated Delivery Bags
The insulated delivery bag market is set to surpass $24 billion by 2031, fueled by booming food delivery, sustainability demands, and innovations in durable, high-performance materials.
The insulated delivery bag market is set to surpass $24 billion by 2031, fueled by booming food delivery, sustainability demands, and innovations in durable, high-performance materials.
Beyond the Basics: Sustainable Manufacturing
Beyond the Basics: Sustainable Manufacturing
Choosing a bag manufacturing factory goes beyond cost—brands should prioritize sustainability, from recycled fabrics and eco-friendly trims to compostable packaging, while also ensuring certifications, transparency, and strong logistical capabilities.
Choosing a bag manufacturing factory goes beyond cost—brands should prioritize sustainability, from recycled fabrics and eco-friendly trims to compostable packaging, while also ensuring certifications, transparency, and strong logistical capabilities.