In the early 2000s, a husband-and-wife team in China with a humble background and a big dream began their journey in creating soft goods of the highest quality. From their small start, they grew their team, with balance and a healthy lifestyle always a top priority. They incorporated practices like Tai Chi and exercise to help keep their staff focused and balanced, and as a result, a dedicated team grew, some of whom have been with ASON from those early days. Around the same time, they met a South African industrial designer and a professional cyclist equally determined to build high-quality carry gear. Together, they formed a powerful partnership and began to approach global brands, showcasing their ability to meet the most stringent quality standards. We live our brand, and we are inspired to help our clients fulfill their requirements. And we are always questioning: What is the inspiration for a new bag? Is it a frustrating commute, a challenging trip, or a desire to bring to life a style or function that you’ve had in mind?